Expertise

Digital, data & insights

EXPERTISE: DIGITAL, DATA & INSIGHTS

In an era of information overload, cutting through the noise requires a strategic, creative and multi-channel approach.

At Lexington, we use cutting-edge digital tools and targeted engagement strategies to ensure our clients reach the right people, with the right message, at the right time, through the right channels.

Strategic approach. Bold creative.
Digital success isn’t just about being seen. It’s about being heard and remembered. We combine bold creative execution with data-driven insights to craft campaigns that shape narratives, drive engagement and influence key audiences. Whether it’s a multinational corporation engaging policymakers or a tech start-up making an impact, we help our clients realise their vision and take control of the narrative.

AI in digital communications
The rapid evolution of AI and automation is transforming how organisations connect with audiences. We use AI tools to enhance content strategies, refine audience targeting and optimise engagement in real time, ensuring digital efforts are both effective and efficient.

Data & insights
The most powerful engagements are built on facts, not assumptions. Our Data & Insights team develops evidence-based strategies that stand up to scrutiny and build lasting trust.

We offer a range of data-led solutions: whitespace landscape mapping, digital and media sentiment analysis, risk assessment, stakeholder voice analysis and campaign measurement.

For example, this could mean tracking which MPs are most active on AI and copyright, testing which arguments resonate with policymakers or consumers, and measuring the impact of engagement over time.

By aligning our work with best-practice frameworks such as AMEC and OASIS, we ensure our insights are measurable, transparent and effective. Data provides the evidence base that moves us from analysis into credible thought leadership.

Driving lasting impact
Gone are the days of siloed online and offline communications. Our integrated digital, design and insights team ensures messages reach audiences when they are most receptive and drive them to act. We deliver high-impact social campaigns, influencer collaborations and data-driven content. We also provide strategic counsel, in-house training and brand-led paid campaigns that shape long-term success.

Whether we’re leading an integrated campaign with digital at its core or using digital intelligence to refine offline strategies, digital isn’t an afterthought. It is fundamental.

ASSOCIATED SERVICES:

Social strategy
Content creation
Paid social
Influencer marketing
Website development
Audience research & segmentation
Media and sentiment analysis
Measurement & evaluation
Insight-driven strategy

CONTACT:

To find out how you can shape the digital and design landscape of tomorrow, please contact Tinni Guha Roy, Head of Digital and Design at tinni.guharoy@lexcomm.co.uk