FA

The Action

We’ve been supporting the FA with strategic intelligence to

help them navigate the operating landscape more

effectively.

Our collaboration with FA colleagues has focused on

building on the legacy of the Lionesses’ Euros win, with a

particular emphasis on improving access to girls’ football

in schools.

Lexington has also worked closely with the CEO and Chair

on reputation management, advising on national issues

such as the LGBT protests during the Qatar World Cup and

ensuring appropriate recognition of events in Gaza at

Wembley.

The Impact

Our ongoing support has helped the FA secure multiple

multi-million-pound government funding packages for

grassroots football across successive fiscal events.

We’ve played a key role in helping the FA maintain its

leadership in the policy space supporting public advocacy

on landmark legislation like the Online Safety Bill and the

Football Governance Bill, and ensuring the organisation

engages effectively with Parliament and across two

administrations. This has included preparing senior leaders

for Select Committee appearances and other high-level

political engagement.

Lexington has also been instrumental in delivering the FA’s

campaigns on equal access and the women’s game. Most

recently, we supported the launch of the Made for This

Game campaign, which achieved unprecedented

engagement from MPs and political stakeholders.