Fujifilm Healthcare Europe

The Action

Lexington supported with a three-phase approach

to enhance their presence at key European

Congress events, UEG Week, ERS and ESGE Days.

This included:

• Conducting a messaging workshop to

  understand their key points of differentiation

  against competitors Endoscopy portfolios

• Mapping key clinicians for interview at the

  Congresses

• Attendance at the three Congresses to capture

  and edit creative content for use on their social

  channels and in training modules for clinicians

• Developing and pitching thought-leadership

  content to European Trade outlets to position

  Fujifilm as leaders in Endoscopic solutions

• Developed a toolkit of key messages, proof

  points, background information on key

  products such as the EndoRunner and a bank

  of social media and creative assets for

  Marketing colleagues to maintain momentum

  between Congresses and use throughout the

  year.

The Impact

• Strong engagement rates with Fujifilm’s

  content on social media channels,

  including a retweet from ESGE’s official

  Congress account.

• Placement and syndication of trade

  articles in key health trade outlets such as

  MedTechInnovation and the European

  Health Journal

• Strong feedback from the Executive and

  Marketing teams with leaders feeling

  confident conducting interviews with key

  journalists and clinicians by utilising the

  toolkit materials