Case study
London St. Pancras Highspeed
Redefining the future of international travel
The Brief
To revive the glory days of train travel by unlocking
barriers to increasing international high-speed
train services from London to the European
Continent by making train travel the ultimate
alternative to flying
The Action
To revitalise the public image of London St.
Pancras Highspeed, we needed to reframe the
company from a behind-the-scenes
infrastructure operator into a bold travel
disruptor
With carefully timed storytelling, we turned
business milestones into headline moments
through exclusive briefings, events and
interviews to position the brand as innovators
that are unlocking sustainable international
travel
The complex nature of operating in
infrastructure presents significant reputational
risks, so we prioritised robust issues
preparedness to support the business as it
adopted a more public profile
The Impact
A 230% surge in media mentions and a 101%
jump in new, high-value press since we came
onboard
The media attention captured key decisionmakers,
leading to meetings with MP’s and
ministers, and an MoU signed between
Switzerland and the UK, opening the door to
cross-border collaboration and future
innovation
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