Case study
Mars
Enhancing Corporate Visibility and Stakeholder Engagement
Lexington supports Mars Wrigley and Mars Food & Nutrition across their public affairs work. Beyond specific policy campaigning, Lexington strengthens relationships with policymakers ensuring sustained engagement that reinforces Mars’ corporate reputation. A key focus is strengthening recognition of Mars as an umbrella brand – people are predominantly aware of key confectionary brands such as Mars Bars and Skittles only.
Mars Wrigley and Mars Food & Nutrition run extensive purpose-driven projects, and Lexington works to ensure these initiatives are communicated effectively to political stakeholders, deepening understanding of Mars’ corporate identity and its broader social impact. As a result, political audiences have reported an increased understanding and positive perception of Mars as an overall brand.
Key Achievements:
✔ Ensured sustained engagement with policymakers
Delivered a continuous drumbeat of targeted communications and product mailouts, including advertising new product development, ensuring Mar’s purpose campaigns reached political audiences.
✔ Showcased Mars’ purpose-led initiatives
Promoted key brand campaigns through targeted outreach, including:
Ben’s Original ‘Seat at the Table’
Helping minority ethnic individuals into careers in the hospitality industry.
Dolmio’s ‘Mealtimes Matter’
Supporting the importance of families having meals together.
✔ Delivered high-impact parliamentary receptions
Organised two brand-led receptions to engage decision-makers:
Galaxy reception
Underscored the importance of ethical cocoa supply chains.
Maltesers reception
Focused on maternal mental health.
More Services
