Case study

Roche

Protecting & Enhancing Global Reputation

Lexington is Roche Diagnostics’ global partner for ongoing crisis preparedness, risk management, and stakeholder engagement, supporting Roche in navigating reputational challenges and strengthening its global positioning.

Through proactive media strategies, crisis response planning, and public health advocacy, we have helped Roche build resilience, shape industry conversations, and enhance its engagement with key stakeholders across Europe, the Middle East, and Latin America.

Key Achievements:

✔ Strengthened global crisis and risk management

Provided issues and crisis support, including strategic counsel, round-the-clock press cover, crisis scenario planning, stakeholder mapping, strategic messaging and materials for stakeholder audiences.

Developed a training programme to global and local communicators, including bespoke guidance and live crisis simulation exercises.

✔ Transformed Roche’s media strategy

Worked with Roche’s global media team in Switzerland to implement new processes and shape proactive media engagement strategies.

✔ Led reputation-building in the Middle East

Driven a programme of thought leadership and media engagement, to position Roche as a healthcare leader in the Gulf region.

✔ Drove public health advocacy

Supported a multi-country disease awareness and behaviour change campaign for HPV and cervical cancer, activating policymakers, healthcare professionals, and the public across the EMEA and LATAM regions.

✔ Developed high-impact policy engagement materials

Worked with Roche’s EMEA LATAM team to create messaging and resources for engagement on cardiometabolic disease awareness across Europe, the Middle East, and Latin America.